You’re listening to THE ITCH Podcast
Launched in 2019, The Itch Podcast is an award-winning podcast focused on allergies, asthma, eczema, urticaria, mast cell diseases, and related immune conditions. The podcast is co-hosted by Dr. Payel Gupta, a board-certified allergist & immunologist, and Kortney, a patient advocate, creating a trusted doctor-patient perspective that blends clinical accuracy with lived experience.
A co-production with the Allergy & Asthma Network
The show is produced in partnership with Allergy and Asthma Network and is grounded in evidence-based medicine, health literacy principles, and equity-focused storytelling. Episodes are designed to help patients, caregivers, and clinicians better understand complex conditions, navigate care decisions, and apply research to real-world situations.
Episodes
The Itch Podcast uses multiple formats to meet different educational needs and learning styles. The diverse episode styles allow the show to respond to emerging research, clinical challenges, and patient questions in a timely and accessible way.
Deep dive: Dr. Gupta and Kortney research and produce episodes that translate complex medical science into clear, patient-friendly insights.
Interview: Our co-hosts invite thought leaders to discuss the latest developments in the field of allergy and immunology.
The Itch Review: In the Journal Club format, Dr. Michael Blaiss, an allergist and immunologist, joins Dr. Gupta and Kortney to review medical literature and distill its key insights into a concise podcast episode. Each episode also includes a shareable infographic.
Statistics
3,602 Total podcast subscribers (Podbean, Spotify, & Apple Podcast)
257,200 All-time podcast downloads (as of Jan 28, 2026)
8,740 Spotify Impressions (January 2026)
153,959 VuMedi Impressions (January 2025-January 2026)
Video Spotlight! YouTube is a major driver of long-term engagement.
Full-length educational episodes regularly reach thousands to tens of thousands of viewers, with several exceeding 40K to 90K views.
Engagement remains strong despite 20–45 minute episode lengths, indicating audience trust and sustained attention.
Notable examples include:
Food Allergies in School: A School Nurse’s Perspective >87K views
How Dupilumab Reduces Mucus Build-Up in Asthma >92K views
Food Allergy Treatments: What to Ask Your Doctor >46K views
Demographics
From July 2025
WHERE
69% United States
7% United Kingdom
6% Canada
4% Australia
1.5% Germany
WHO
Medical Professionals
Parent/Caregivers
Patients
*While limited survey responses indicate that these groups are engaging with the podcast, we have not been able to obtain an accurate percentage breakdown for each category due to low response rates. For more: Podcasting in Clinical Allergy and Immunology.
AGE
17% 23-27
30% 28-34
28% 35-44
16% 45-59
4% 60+
GENDER
72% Female
24% Male
3% Not-specified
1% Non-binary
Top 10
Our episodes are evergreen, which means that they continue to be listened to for years after they are released.
All-time Top 5
#63 - Mast Cell Diseases & Systemic Mastocytosis: The Basic Science
#71 - Living with systemic mastocytosis
#56 - Biologic Therapies for Asthma
#70 - How do low histamine diets and stress impact mast cell disease?
#67 - How to Diagnose Mast Cell Disease
Top 5 viewed episodes
How Allergic Reactions Work: The Science Behind Allergy Symptoms (17K views)
Understanding Chronic Spontaneous Urticaria (CSU): Hives Demystified (4.7K views)
Food Allergy Testing: Skin Prick, Blood Tests and Oral Food Challenge (4.1K views)
Understanding Infant Anaphylaxis: Severe allergic reactions in babies (3.6K views)
Achieving Control in Type 2 Inflammation (2.4K views)
Chronic Spontaneous Urticaria Treatments (2.4K views)
As of May 2025
Most Recent Episodes
Published in Current Allergy and Asthma Reports. Review of how podcasts can be used to educate patients and health care providers. Unpacking the benefits and the opportunities.
